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The History of the Establishment of the Famous Brand Levi's and Its Stores in Indonesia

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Who doesn't know Levi Strauss & Co . Products made by Levi Strauss & Co. made from jeans in a denim style. Reporting from Wikipedia , the first jeans were made by Levi Strauss & Co. in 1873. That history precisely occurred on May 20, 1873 when Levi Strauss and tailor Jacob Davis obtained a patent for the use of rivets or rivets on the trousers they designed. Levis CEO and Its Development Jacob Davis was one of Levis customers, who at that time was selling goods. One day, the wife of a worker asked Jacob to make pants that could not be ripped for her husband. Jacob was looking for a way to make his pants strong, and he came up with the idea of ​​using rivets. The result was as expected. So Jacob intended to register the invention for a patent, but he needed a business partner. The thought of collaborating with Levi Strauss who then marketed the pants he made. The first jeans were made of blue denim, a material commonly used by field workers. There was a gold rush on the